Bluegrass is the core Tarter brand color applied to brand marks and should be present in most if not all branded applications. The primary palette also consists of Chrisman Blue and Midnight Black. These tones are custom-named reflections of the company history and consumer experience specific to the Tarter brand.

The secondary palette will be used in select cases as appropriate. These tones are intended to be used in smaller-sized areas or accent graphics. Err on the side of Black & White primarily with Bluegrass and Chrisman Blue accents in most print and digital applications.